GSI was founded in June 2002 and has a portfolio of some of the most well known brands in the Surf and Stand Up Paddle Industry. We remain very deliberate and strategic in our brand and model selection. Each brand caters for a particular type of surfer with a specific level of surfing ability. We also invest a lot of time and effort into new technologies to help get the best performance from every experience. So whether you are a first-day novice, a beginner, an intermediate, an advanced or elite-level surfer or paddler GSI has the brand and model that is right for you.